I grew up in that cusp generation people are now (kind of disconcertingly) calling Xennials — born in an analog world, coming of age in a digital one.
So, when I was still in short pants, legacy service industries were king — you booked your vacations with a travel agent, called an accountant to do your taxes, linked up with an insurance agent to cover your cars, your homes and your lives.
Along the way, as we all got digitally tethered, folks my age and younger got disconnected — maybe even a little distrustful — of those legacy services. Why call a travel agent when Captain Obvious says I can get the best hotels and rates by myself, through a website?
I get it, and I don’t shun the digital revolution — I still spend my allotted share of time ordering burritos through apps and trying to be funny on Instagram. But even if I’m a bit biased, I’ve come to feel really strongly that professional service industries like mine are returning to prominence because a) we’re all too busy doing everything ourselves to actually do everything ourselves b) having to research everything, all the time, is giving us a new appreciation of built-in expertise and c) what I do doesn’t cost anything extra — it usually saves money.
I think, ultimately, that independent insurance agents like me just need to make the value of what we do more clear, and more present, to people who’ve been convinced they have to lock themselves to a laptop to get anything and everything done.
So, in that spirit, here are some frequently asked questions about what I do, and how and why I do it, that I hope will shed light on why going with an independent insurance agent for all your insurance needs is easier, faster and all-around better.Read More